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If you liked the type tip last week, here's another. What's the difference between a pica and a point? It's a useful tip if you're used to print design and need a useful reference for sizing.
How big is a typeface?
How do you know how big your words are? Not the number of characters, but how much room they take up in a space? Here's a nerdy font tip about how they are created and measured in print and digital.
Printing terms - bleed
Printing is full of weird terms! Bleed is one and all it means is space for ink to bleed off the sides of a page. Paper can move on a printing press, a commercial printer will have specific measurements for creatives.
The importance of the brief
The brief is the cornerstone of any project and sets the direction for cost, scope and milestones. Changes later will undoubtedly affect all these elements. Pause and ask if you need help with a brief.
Briefing a designer
A brief is a critical part of any design project and mustn't be rushed. It's not my design as the creative, and it's not entirely yours, but your target audience.
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