The End of Streetwear — AS RAKESTRAW - The personal site of Alex Rakestraw.
In 1989, cool opened for business. That year, James Jebbia established Union NYC, a Spring St retailer that would go on to become America’s first-ever “streetwear” boutique. If that name sounds familiar at all, it should: in the nearly thirty years since, Jebbia’s vision of culturally-fluent, skate-influenced cool has colonized the world. To see this takeover in action, look no further than this January’s fashion season. Former tee designers command their own runway shows. Luxury brand...
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