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I chose this logo because it gets straight to the point of what it is selling. It is one of the few logos that have 'coffee' in the title so when people see 'coffee' and the colour scheme that it uses they will know it will most likely be costa coffee which makes it successful.

Costa, the coffee shop brand, has announced Costa Ice a strategic re-brand of its Ice Cold range. Potential Beverage Innovation Awards winner at Drinktec?