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Brand Strategy Roadmap: One-page strategic plan for your brand
What is Market Segmentation? Market Segmentation Definition
There are 4 main types of market segmentation: demographic, geographic, behavioral, and psychographic. Focus on them when you’re trying to improve the customer experience for your shoppers.
Demographic information is great for getting an idea of who your customers are. But psychographics will tell you more about why and how they make purchasing decisions.