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How well do you know your customers? If you’re like most of us, probably not as well as you should. One of the biggest mistakes I see marketers and UX designers make is not developing a deep understanding of their customer’s needs. And we end up making a lot of assumptions about how to solve [...]

How well do you know your customers? If you’re like most of us, probably not as well as you should. One of the biggest mistakes I see marketers and UX designers make is not developing a deep understanding of their customer’s needs. And we end up making a lot of assumptions about how to solve [...]