Brand Identity Tips

Tips to help you create a strong brand
36 Pins
·
6mo
By
Alex Williams
a flow chart with words and pictures on it that says, should you know what to do
Should I rebrand?
Answer to find out! #alexwilliamsdesign #shouldirebrand #rebrand #rebranding
a diagram that shows how to attract customers with their brand name and the words attract more customers
Reasons to improve your brand
When should you invest in your brand? Anytime! If you want to: - Attract more customers. - Build trust with potential customers. - Have more sales. - Make more money. Investing in your brand can be scary, but the return on investment is worth it! #improveyourbrand #investinyourbrand
Mockup of an ebook on a table. 10 steps to create a brand is the name of the book. Create A Brand, Creating A Brand, My Favorite Part, Starting A Business, Don T Know, Book Worth Reading, Brand Identity, Start Up
10 steps to create a brand
10 steps to create a brand – start-up edition ebook Starting a business and want to create a brand on a minimal budget, but don’t know where to start? Follow my ten step guide to ensure your brand looks right, feels right, attracts your dream customers and, most importantly, generates sales!
a black and white photo with the words, want more dream client? first, you've got to define them
Want more dream clients?
✨ Have a luxury product or service?✨ You'll possibly want your brand and its visuals to ooze luxury and elegance. ⚡️Have a cool, fun, forward-thinking product or service?⚡️ You'll possibly want creative and bold visuals to represent your brand. 🍃Have an eco-friendly product or service?🍃 You'll possibly want natural colours, welcoming visuals and recyclable stocks. If you know your audience, you can then tailor your brand and its visuals to target them, making your brand stronger!
To create a really strong brand choose colours which match your business the best. There's lots of easy ways you can do this... from fairy lights to personalised wrapping paper! Don't have set brand colours? You're missing a trick! Brand Colours, Personalised Wrapping Paper, Small But Mighty, Design Brand Identity, Wrap Recipes, Christmas Drinks
Ways you can use your brand colours this season
To create a really strong brand choose colours which match your business the best. There's lots of easy ways you can do this... from fairy lights to personalised wrapping paper! Don't have set brand colours? You're missing a trick!
an ad for alex williams's website with the words, to put simply marketing is telling people that your business exist
What is marketing?
The word marketing can sound really overwhelming, but if you think about it in its simplest form... it's just telling others that your business exists. If you can do that, you can do marketing. #marketingforsmallbusinesses #smallbusiness #smallbizuk #digitalmarketing #socialmedia #contentmarketing #branding #onlinemarketing #marketingstrategy #marketingtips #marketing101 #entrepreneurship #startup #businessgrowth #marketinggoals #marketingideas #marketingadvice
a black and white photo with the words when you have a core product or service, it's much easier to market that one thing
Core product
Having a core product or service is a great way to fully concentrate on that one thing, instead of spreading yourself (and your resources) too thinly. It's much easier to market just one thing too! Some great examples of big brands who have a core product: - Crocs - Popsockets - Air up Once you've nailed your core offering, you can then expand your range – testing new products but still keeping your core product the main offering!
a vennuous diagram with the words how do you want your graphic design?
10 steps to create a brand – start up edition ebook | Alex Williams Design
Sorry to break it to you but... You can't have it all! This is likely true for any service, but in this case it's graphic design! #graphicdesign #greatfastcheap #graphicdesigner #graphicdesigneruk #graphicdesign #graphicdesignuk
a poster with the words 10 things to consider when creating your brand identity on it
10 things to consider when creating your brand identity
10 things to consider when creating your brand identity. When working with a specialist brand identity designer they will likely want to know the answers to some of these points, so they can better understand you and your business and create something that is juuuust right 👌 Want to create your own brand? Read more in my ebook '10 steps to create a brand' #brandidentity #brand #rebrand #smallbusinessbrand #smallbizbranding #femaledesigner
a pink poster with the words things, other than your logo, that make up your brand
Things, other than your logo, that make up your brand
🛑 Stop focusing on your logo... 🛑 Give some attention to other parts of your brand. The more these things work together, the stronger your brand. 💪 Purchase '10 steps to create a brand' ebook to find out more #strongbrand #buildingabrand #branding101 #smallbizbranding #smallbiz
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a book with the title 10 steps to create a brand written in pink on it
10 steps to create a brand
Follow my ten step guide to ensure your brand looks right, feels right, attracts your dream customers and, most importantly, generates sales! #ebook #ebooklaunch #branding #10stepstocreateabrand #buildabrandonabudget #brandingsmallbiz #smallbizbranding #banding101 #ebookdiscount #ebookoffer #limitedtimeoffer #brandingtips #brandingstrategy #brandinginspiration #ebookpromo #ebookrelease #brandingexpert #brandingresources #brandingguide #ebookdeals #brandinghelp #brandingadvice
This may contain: a woman sitting at a desk in front of a computer with the caption 10 steps to create a brand
0:17
10 steps to create a brand ebook
Over 10,000 words. 50 pages. 15+ years experience. 12 months in the making. Ten chapters. Six months writing and editing. One ebook :-)
the front cover of an ad with words on it that read 10 steps to create a brand
10 steps to create a brand
Here's my '10 steps to create a brand' – these are all the actual chapter titles from my ebook. So if you would like to hear more about any of these topics then I think you'll like my ebook! It will be available to purchase from Tuesday (21st Nov) at 7pm!! 📚📚📚 Sign up to my ebook waitlist so you get to hear about it first and also receive an exclusive newsletter member discount code! #10stepstocreateabrand #createabrand #smallbusinesses #smallbizuk #startups #branding101
a black and white poster with the words my fave biz tools on it
My fave biz tools as a freelance graphic designer
#myfavebiztools #biztools #growingabiz #smallbiz #smallbizlove #freelancedesigner #freelancer #graphicdesigner #smallbizhelp #smallbiztips #biztoolsilove
a white sign with the words 20 reel ideas without showing your face
20 Reel ideas to try without showing your face!
👉 Show ingredients, materials, tools etc in their raw form then click, snap or point to the finished product. 👉 Scroll your website, point to a product you offer, then click and the product appears in your hand. 👉 Before and after e.g. empty plate, empty room, basic outfit, then point for product e.g. cake, new furniture, makeover. 👉 Notepad with notes, then show what you achieved. 👉 Scroll your website, point to a service you offer, then put a caption of what you achieved for your client.
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