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The brand easily could be the name of your website. It also could be your own name. Just make sure you tell visitors who you are and show them some examples of your work.
By creating a memorable brand and making products that serve a useful purpose and add value to customers' lives, I knew I'd be more apt to catch the attention of some of the big names.
Now that you have completed your competitor intelligence, and developed the keywords you will be targeting, it's time to focus on your lead magnet. When developing your lead magnet always keep in mind the wants and needs of your viewers.