Story The Sleep Matters Club offers Dreams a platform to explore the topic of sleep and build a relationship with existing and potential customers. Inside Online's newsroom of editors, researchers, journalists and designers, craft timely stories to engage Dreams' target demographics. By delivering valuable content into the need, awareness and intent cycles of the customer journey, brand engagement increased.
Dreams now have category-leading organic visibility – 133% year on year. The brand regularly beats the likes of Ikea and John Lewis in the search results, punching above their budgetary weight. Organic traffic - 129% year on year and revenue at 185% year on year.
Dreams searched for an agency to help them improve organic performance and drive engagement online. The brand wanted to ensure they became the leading UK bed specialists. The brief was also to reinforce their brand value of caring for the nation's sleep. This was more than just a marketing strap line, it was a genuine desire to create a resource that helped people and provided a digital voice.
Our integrated search marketing campaigns have driven business growth in many markets.
Data - With a depth of history and understanding of the mortgage market place, we know that the search industry is flooded with mortgage comparison sites. These sites can find great deals, but it can take a lot of time to fill their forms and they severely lack the personal touch.
"Working with Inside Online, we have developed a rich source of informative content around sleep and wellbeing for Dreams customers, which drives regular social engagement and web traffic to our site - contributing to our SEO success and underpinning the company’s genuine passion for sleep." Dhiresh Hirani – Digital Marketing Manager Dreams Beds
Audience - We built an in-depth PPC campaign across the Google and Bing/Yahoo networks, targeting Buy To Let Mortgages and Remortgages, with quick results in mind. The account structure was granular, the keywords were highly targeted and the ads delivered a message which complemented the website in order to enhance the user journey and maximise conversion rate.