Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. #marketing #content #contentmarketing

Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. #marketing #content #contentmarketing

I've curated these - and I was a bit selective: I wanted to get a list of useful digital marketing case studies that represented very different scenarios, and I believe I have achieved that.

I've curated these - and I was a bit selective: I wanted to get a list of useful digital marketing case studies that represented very different scenarios, and I believe I have achieved that.

Did you know that 69 percent of digital marketers creating more content now than they did one year ago. And that 62 percent of business want to create more engaging, higher quality content.  Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow.

Did you know that 69 percent of digital marketers creating more content now than they did one year ago. And that 62 percent of business want to create more engaging, higher quality content. Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow.

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