Responsive websites are a good start, but they are not truly mobile friendly. They may look good on small devices but they don't have mobile features such as integration with features specific to cell phones. Some examples include, click to call, or directions from my current location, on screen coupons, QR codes, and more. A real mobile website is built just for mobile devices.
Recent studies show that cell phones account for over 60% of Internet usage in 2015. That's right, over half of visitors to your website are on a mobile device and they may click the back button if they can't easily use your website.
The advanced user experience, fast browsing speed & customized designs are essential the prominent features of responsive websites. With these features, one can easily get the dream website that can easily be accessed from the mobile phones. These web solutions help your site to get connected to a greater number of visitors as the major portion of population is using mobile phones these days.
The design of websites is changing frequently. Partly because we as website visitors would like to see something new; a slightly changed look & feel and not always the same content and visuals and partly because the medium which we use to watch websites is changing.