On March 27, 2017, Bing’s update to their policy on using trademarks as keywords went live. This means advertisers and marketers are now free to use trademarks in their ads, with a number of restrictions of course.
Digital marketing is a critical part of any business’ marketing budget. But if there’s one thing business owners would like to know, it is how much value it contributes to their overall marketing efforts.
With all the information available on the internet, you may think you have search engine optimisation at your fingertips before you even start.
Online stores are a wonderful alternative to the traditional brick and mortar store. You don’t have to pay costly London rental fees and taxes; neither do you have to remain restricted to a specific geographical area to make sales.
Social media marketing is a force to reckon in the digital world. Most companies now realise that social media is a great tool for marketing with platforms such as Facebook registering more than 1.87 billion active users every month.